If you’re looking for some inspiration to kick off your new year, here are five business books that have truly shaped my thinking, along with a bit more about why each one is worth your time. These are the ones that I refer back to over and over again.

The PR world is evolving fast, and 2025 is set to bring even more exciting changes! From AI-driven personalization to the rise of micro-media and purpose-driven PR, staying ahead of these trends is key to making a real impact.

In public relations, strong media relationships are the cornerstone of success. While securing press coverage might seem like magic from the outside, it’s often the result of well-nurtured relationships built over time. So, how do you start creating those connections? Here are a few foundational tips to help you get started.

One of our standout offerings for interior designers is A Design Well-Placed, our project placement service. Over the years, we’ve fine-tuned it into a seamless experience designed to land your most show-stopping design projects in top media outlets—one exclusive feature at a time. Here’s what is trending…

Media outlets love holiday stories because they resonate with readers and provide a sense of nostalgia and inspiration. And while these stories publish in November or December, editors usually plan them a year or more in advance for print. It can also be more challenging for editors to find great spaces decorated for Christmas, so the competition is much less for these types of stories.

Creating a marketing strategy for your design biz doesn’t have to be a total brain-melter, but it does take some real soul-searching to figure out who your dream clients are and what they actually need. Marketing has a ton of moving parts (yes, even PR!), but today, I’m challenging you with three questions to kickstart your thinking.

It’s August, which can be slow for a lot of industries—including interior design. Everyone is either getting their kids ready for back to school or off on vacation, soaking up the sun, and suddenly those emails you usually get flooded with seem to have taken a little holiday of their own. But don’t let the quiet fool you; this downtime can be a golden opportunity. While everyone else is in summer mode, you can use this lull to recharge, get creative, and plan your next big move.

Think of it as the calm before the storm—the perfect time to update your website (is your press up to date??), plan out your goals for next quarter, or even catch up on those design books that have been gathering dust (guilty!). It’s also a great moment to nurture your network of industry peers, laying the groundwork for when things pick up again. So, while August might feel slow, it’s actually the perfect time to set the stage for an epic fall season!