A DESIGN WELL-PLACED

A ONE-TIME PROJECT PLACEMENT SERVICE FOR YOUR BEST INTERIOR DESIGN PROJECTS

We help get your interior design projects featured in the magazines you love so that you start attracting more of your dream clients. You know, the ones who believe, “No budget is the best budget.” (Said in our best Martyn Lawrence Bullard voice—R.I.P.“Million Dollar Decorator!”)

We’ve placed design projects in national magazines like AD, Elle Decor, House Beautiful, and Luxe, as well as popular design and lifestyle sites like Domino, and RUE.

Speaking of RUE, our interview with the editorial director is a must-watch. Not a must-watch like “Schitt’s Creek” in 2020, but it will teach you a lot about getting your projects published. Or your money back! (Just kidding, it’s free.)

Getting published gives you the credibility, validation, and confidence to stand behind your rates and attract more of your dream clients.

A Design Well-Placed is a flat rate to get one complete home tour (must include all major rooms) published exclusively in one media outlet—it’s a great way to start working with us while you build your portfolio. Many of our project placement clients eventually become year round PR clients.

A Design Well-Placed is for you if:

You have a new incredible full home project that you can’t wait for the world to see

You have no time and energy to focus on your own PR

You know your project is media worthy, but you aren’t yet ready for a monthly commitment

You want to stand out in a saturated market

You want someone who knows what they’re doing to hold your hand through the process of getting published

Space is limited:

We take on a small, curated selection of projects each month in order to maintain our 99% placement rate. Please know at this time we are only taking on full home tours for this service. We offer one-room pitching to our Full Service PR clients.

Ready to up your credibility? Hit the “Help me get published” button above, and we will be in touch soon.

“I have worked with The Storied Group multiple times to find great homes for my projects. Twice they have landed my projects in print, and after this last one ran in Luxe New York in November, I made the Luxe Gold List 2024 – which was so exciting!  Molly has her pulse on the interior design world, so she and her team make an invaluable PR partner to anyone in this industry. ”

— seyie putsure, Designer
(Published in luxe)

INCLUDED:

Project Review

(We ask that you send your project photos via Dropbox.)

Project Questionnaire

Includes everything the magazine needs to know in order to say YES to your project.

List of Possible Outlets

A List of outlets we think would be a good fit for your project.

Securing Your Feature

..in one media outlet from our agreed-upon list.

Consistent Updates

Receive consistent updates on our pitch efforts.

Your Personal Liaison

We schedule any needed interviews and oversee the placement from beginning to end.

The Storied Group Presents: Ask an Editor

Featuring Kelli Lamb, Editorial Director RUE

Kelli Lamb is the Editorial Director of RUE magazine, a design and lifestyle publication that focuses on the stylish life. In this interview with Molly Schoneveld from interior design PR firm The Storied Group, you will learn the following about how to get published in the magazine:

  • What big changes are coming to RUE!

  • Who is the RUE audience (their likes and dislikes)

  • Print vs online and what it means for you

  • What makes her say YES to a pitch! ‘

  • What does exclusivity mean?

And so much more!

WHAT OUR CLIENTS ARE SAYING

kathy van ness

"Molly and her team have a unique sensibility for understanding the distinct nuances of our business and sharing stories that stand out from the masses. In our luxury world, our editorial side has been powerful, and this critical marketing partnership with The Storied Group makes it happen year after year.”

-Kathy Van Ness, COO/GM, Golden Door

krissy & chef Ludo

We have known Molly for a while and have watched her work over the years. When we needed someone to help with our home remodel story, Molly was the first person we thought of for the job. From the beginning, she was honest, fair, and direct. But best of all, she over-delivered. Molly truly knocked it out of the park with an Architectural Digest feature, supported by tons of social media. It is so nice to work with someone who is realistic yet positive and guides you through the process in a stress-free way.”

-Krissy & Chef Ludo Lefebvre

FREQUENTLY ASKED QUESTIONS

  • When we say "yes" to your project, it's because we are very confident that we can help you get it published. If in the unlikely event, we cannot get your project published after pitching five outlets, you will not have to pay the remaining project fee beyond the deposit.

  • We will pitch up to five outlets in total with the goal of getting you one exclusive placement. Most all design publications want a project exclusively. Yes, this means leaving your hero images off social media and your website.

  • This varies from a week or two to many months depending upon many factors, including what outlets we are aiming for (i.e., print takes longer to secure). We try to get your project placed as fast as possible, but the process does take time and we aim to get your project the best placement we can.

  • Digital placements are usually a faster turnaround—on average, a month or two, depending on the magazine's lead time. Print works extremely far out—a year to a year and a half is not uncommon.

  • The print issues have become a very delicate balancing act of celeb content, avant-garde design stories not necessarily tied to homeowners, cutting-edge architecture stories, and houses with incredible art collections. They are putting a much larger focus on digital, as their numbers have skyrocketed over the past year, so digital is now almost as competitive as print. Celebrity stories are a huge focus for both. If you have a world-class project with these elements, we have secured placements in both AD and Elle Decor.