PR Tips: How to Build Relationships with the Media
In public relations, strong media relationships are the cornerstone of success. While securing press coverage might seem like magic from the outside, it’s often the result of well-nurtured relationships built over time. So, how do you start creating those connections? Here are a few foundational tips to help you get started.
Actionable PR Tips to Build a Relationship with the Media
1. Research Before Reaching Out
Before contacting a journalist or editor, take the time to understand their work. Read their recent articles, follow their social media presence, and familiarize yourself with the topics they cover. This helps ensure your pitch aligns with their beat and interests—saving time for both of you.
2. Make It Personal
Mass emails are the quickest way to get ignored. Instead, take the time to craft personalized messages that show you’ve done your homework. If it makes sense, reference a story they’ve written—but only if it genuinely connects to your pitch. Otherwise, it can come across as a tired gimmick. Thoughtful, relevant outreach is what gets you noticed in a packed inbox!
3.Less about you; more about what you can provide
Editors and freelance writers are drowning in pitches. It’s your job to you to figure out how you can offer editors something valuable—whether it’s exclusive on-brand imagery, unique insights on a trend, or something newsworthy. Remember, your goal is to help them create compelling content, not just promote your brand.
4. Be Respectful of Their Time
Journalists often work on tight deadlines. Keep your pitches concise and get to the point quickly. If they’re interested, they’ll follow up for more information. And if they don’t respond? Don’t bombard them with follow-ups (two is appropriate spaced out)—give them space and try again later with fresh ideas.
5. Stay Consistent
Building relationships with the media is not a one-time effort. Consistently engage by sharing useful tips, congratulating them on recent successes, or simply checking in periodically. Even small gestures can strengthen your rapport over time.
6. Be a Reliable Resource
Once you’ve started building a connection, reliability is key. Respond promptly to inquiries, provide a unique perspective, and meet their deadlines. Your professionalism will make them more likely to work with you again.
Building media relationships takes time, effort, and genuine care—but the payoff can be immense. Remember, these foundational strategies are just the beginning. That’s where Library Card comes in. It saves you hours by delivering tailored PR opportunities straight to your inbox. No more guesswork of who to pitch—just ready-to-go chances to get your story in front of the right people. Focus on what you do best, and let us handle the heavy lifting!
