Introducing Library Card
YOUR ACCESS to OUR RELATIONSHIPS
with TOP TIER JOURNALISTS.
“Within 24 hours of being published in the Wall Street Journal, I already received a new client inquiry.” - Alex Yeske Interiors, Library Card Member
We know how hard and time consuming it is to promote yourself.
You can check this one off your list.
Sending you a steady stream of press opportunities right to your inbox—whether it’s offering advice on paint colors or commenting on the season’s top interior design trends, we will send you opportunities to be quoted in the media, as well as a chance to have your project photos included in trend stories and round ups. This is your chance to show competency, experience and expertise to the interior design community, as well as potential new clients—otherwise known as Thought Leadership.
Not only do these high-quality press inclusions introduce your work to writers and editors that would not have otherwise known about you, but it also helps with your SEO, and gives you something to post about on Instagram that increases your credibility—what a relief!
Real examples of placements include this Wall Street Journal piece (also ran in print!), this House Beautiful trend story and this print feature in American Farmhouse.
This is for you if:
You want to dip your toe into the PR waters without a large commitment
You want press while waiting on your projects to be completed and photographed
You want to legitimize your design firm and appeal to higher end clients
You see your competitors featured in the media and you want that for yourself
You don’t have many media connections or the time to consistently focus on pitching yourself for media opportunities
What you get and how it works.
This is not a DIY program.
The Storied Group team uses our relationships with the media to bring you press opportunities, serving as your liaison, tracking the press and sending it to you when it comes out.
You can find answers to FAQ at the bottom of this page, but please don’t hesitate to email us if you have other questions: info@thestoriedgroup.com
Included:
Opportunities to give expert opinion and submit photos to the media for inclusions in round ups and trend stories. These will mostly be digital media outlets, which is really important for your SEO because they give you quality backlinks in high authority outlets.
Opportunities to submit individual room photos when an editor comes to us looking for something specific.
The Storied Group liaising with the press on your behalf + tracking and sending you the press when it comes out.
The Stacks: A dedicated monthly email with industry trends, insider interviews + business resources.
Office Hours with Molly Schoneveld (This is a 1x per month via Zoom in a small group setting) where you can ask specific questions about PR, photography, interior styling, and/or PR best practices.
Not Included:
Pitching you for features, profile stories, showhouses, industry panels, TV or podcasts. Opportunities we send to Library Card members are incoming press requests only. We are not actively pitching you to the media. If you are looking for that, we welcome you to check out Full Service PR.
Pitching your projects for home tours. We do offer a project placement service, though.
LIBRARY CARD MEMBERSHIP OPTIONS
01
MONTHLY MEMBERSHIP
02
QUARTERLY
MEMBERSHIP
03
SIX-MONTH
MEMBERSHIP
What our members are saying…
FAQs
How does this differ from Full Service PR?
Library Card is for incoming expert opinion pieces and specific photo requests only. Full Service PR is our most exclusive service, where we serve as an extension of your in-house marketing team. For Full Service PR, we typically work with clients who have a number of completed projects ready to be pitched to the media, are legacy focused or have something specific to promote like a book launch, store opening or upcoming product line.
Is this the right service if I want to get a home tour for a project that hasn’t been published?
Library Card does not include pitching your full projects, but take a look at A Design Well-Placed, our project placement service for interior designers. Many of our clients do both!
Do the photos we submit have to be exclusive?
Not usually. Sometimes we get print opportunities that require exclusivity, but most digital opportunities won’t need it. We will let you know if they require exclusivity when we send the email.
Can I still get quoted in the media without a specific photo?
Yes! More often than not, a writer or editor is looking for a quote to accompany a trend story. If you have a photo that works, we will absolutely submit it for consideration, but you do not need to have a photo to be quoted in the media.
Is there a guarantee that we will get press?
No, but the effort you put in is the effort you will get out. How many inquiries you respond to is up to you. Sometimes the articles require photos to accompany the pieces, but often times they don’t. The media wants an interesting point-of-view and thoughtful responses. Our newsletter will give you tips on how to up your chances of having your quote be chosen by an editor.
How many opportunities do you send per month?
This, of course, varies, but we are generally sending 15-20 opportunities per month. Outlets lately have included Veranda, The Washington Post, AD, House Beautiful, Homes & Gardens and many others.
Can I have a Library Card membership and work with another PR firm?
No. The Library Card membership is built for those who do not currently have PR. This is because we wouldn’t want to risk double pitching the same photos and having conflicts of interest.