Launch Mode

Launch mode is our all-hands-on-deck, most intensive, pull-in every resource for a limited time (usually 4-8 months) to launch something in your business (such as a book, a store opening, a TV show, or a hotel opening).

 

Common areas of requested support include:
✓ Securing national and local media timed to the launch
✓ Influencer programs
✓ Strategic brand partnerships

Clients in Launch Mode typically switch to our Ongoing Monthly PR service once the launch is complete. On average, Launch Mode is a 4-8 month contract, then moving to Ongoing Monthly PR.

INVESTMENT:

$7500-$12,000/month

What Clients Are Saying…

 
Tier 3: Launch Mode PR Service testimonial by Pamela Salzman

"Working with The Storied Group has exceeded my expectations. Not only have Molly and her team achieved great publicity for me for my book launch, but they have helped me strategize building my brand in other ways. They are professional, work hard to deliver what they promise, and have been an asset to growing my business.”

-Pamela Salzman

cookbook author and healthy food influencer

 
 

FAQ

  • How do I know if I am ready to bring on a publicist? There are many factors that come into play, but some include: If you are launching something new and want to create buzz, you have a library of trend-forward design projects that haven't been published, you have a 6-7 figure business, and it's time to velvet rope yourself and be recognized, you want to stand out in a saturated market, you need to spend your time and energy on your business and not on PR, you have a budget allocated to commit to the investment.

  • How long do I need to commit to PR? For Ongoing PR, we recommend that you commit to at least six months for the most effective PR campaign. If you are not ready for that commitment, we recommend A Design Well-Placed, which aims to get one of your projects published in one exclusive outlet for a flat rate.

  • What is your fee structure? We work on a monthly retainer, with the exception of A Design Well-Placed. The only out-of-pocket expenses non-inclusive of the monthly retainer would be things pre-approved by you, such as postage, copies of the press, or travel on your behalf.

  • How long does it take to see PR results? This varies greatly, but if you have all of your materials in order (website, professional images, branding), you could start seeing short lead press hits within the first month or two. For longer lead press, it can take three or more months to even secure. We do not take on any clients with less than a 30-day lead time.

  • Lead time? What’s that? This is how much time we have to pitch you or your business before your project comes out or your business launches. Lead time for publishing means how far out they are working. For short lead press it can be as short as a week or as long as two months. For long lead press, it can be three months all the way up to a year or more (as with some design magazines). Now you can understand why if you are looking for print press, you would need to start working with a publicist four-five months in advance.

  • Do you specialize in product PR? We do not take on product lines that aren’t tied to a personal brand. We do help with product launches tied to our celebrity and designer clients, but if you mostly need help getting your products included in gift guides, product roundups, or gifting to influencers, it’s best to go with a firm that specializes in that.

  • How do I know if I am media-worthy? We are here to help you with that, so please don’t hesitate to ask us. Our newsletter on Newsworthiness can also be a great place to learn what media wants.

  • Do you take on one room for A Design Well-Placed? For this service, we only accept full home tours that include the living room, dining room, kitchen, primary bedroom, and primary bathroom. We will, however, pitch one room for our ongoing monthly pr clients.