The Storied Group
Specializing in Interior Design PR
We help take your interior business to the next level through strategic storytelling, publicity, partnerships and thought leadership.
Interior Design PR & Brand Strategy
If you are tired of DIYing your own PR, if you constantly see your competitors getting big opportunities that should be you, if you know you need a more robust strategy for growing your audience, you’ve come to the right place.
We help you cut through the online noise faster, and increase your visibility through well-known, trusted media outlets—whether through traditional legacy media like The New York Times, or digital media such as a series on YouTube. Simply put, we get results.
We have big agency experience with a boutique firm mentality. There is no template—we believe in bespoke communication programs with detailed recommendations so that every article is aspirational and eloquently expresses who you are.
Our story creation is thoughtful. Our relationships with editors are genuine. Our attention is all yours.
Our capabilities include:
✓ Securing interviews for you with major publications including television, print, online & podcasts that will establish you as an industry leader. We have a top-tier network of editors who open our emails.
✓ Getting your brand included on hot lists and important industry round-ups.
✓ Pitching you for Instagram takeovers & digital media content.
✓ Prepping you for interviews, as well as access to our A-list media trainers to prepare you for the spotlight.
✓ Sharing our hidden rolodex of resources of top hair stylists, makeup artists, fashion stylists and media trainers.
✓ Introductions to major players in the industry including managers, agents, attorneys & ghost writers.
✓ Creation of press materials including writing your bio and setting up photos shoots with top industry photographers.
✓ Strategic partnerships with like-minded celebrities, influencers, and brands.
✓ Internal communication + crisis management.
✓ Media monitoring so that you always know when you’re in the press.
✓ Photo shoot creative direction & coordination, as well as introduction to top photographers.
✓ Pitching you for industry events and show houses.
Our approach is much like your business…
deeply personal and exquisitely tailored
Meet Molly
FOUNDER + CEO
Molly Schoneveld is the award-winning PR strategist behind her luxury public relations firm, The Storied Group. Molly has built a high-performing team with a niche expertise representing the industry's top interior designers, celebrities, and hotels—or as she likes to say, “faces, spaces and places.” With 20+ years of experience, she has secured countless notable press placements including: The New York Times, Arch Digest, Elle Decor, and Vogue (to name a few.) Molly is incredibly selective in who The Storied Group represents, giving her clients exclusive access to her rolodex, which quickly takes them from industry leaders to nationally recognized, household names.
The Storied Group Presents: Ask an Editor
Featuring Kelli Lamb, Editorial Director RUE
An exclusive interview about how to get published with Editorial Director Kelli Lamb and Molly Schoneveld from interior design PR firm The Storied Group.
In this video you will learn:
Who is the RUE audience (their likes and dislikes)
Print vs online and what it means for you
What makes her say YES to a pitch! ‘
What does exclusivity mean?
And so much more!