FAQ

 
 
 

  • How do I know if I am ready to bring on a publicist? There are many factors that come into play, but some include: If you are launching something new and want to create buzz, you have a library of trend-forward design projects that haven't been published, you have a 6-7 figure business and it's time to velvet rope yourself and be recognized, you want to stand out in a saturated market, you need to spend your time and energy on your business and not on PR, you have a budget allocated to commit to the investment. Ultimately, PR is brand marketing, with results that will pay off over time. It is not a quick fix for your business in terms of immediate sales, but it does give you credibility and helps with how people view your brand (your reputation).

  • How long do I need to commit to PR? For Ongoing PR, we recommend that you commit to at least six months for the most effective PR campaign. If you are not ready for that commitment, we recommend A Design Well-Placed, which aims to get one of your projects published in one exclusive outlet for a flat rate or Library Card, which is our PR membership for interior designers that gets you inclusions and expert opinion pieces. You can do A Design Well-Placed and Library Card at the same time.

  • What is your fee structure? We work on a monthly retainer, with the exception of A Design Well-Placed (see how it works here) and Library Card. Our retainers start at $6K/month with a 6-month minimum commitment. The only out-of-pocket expenses non-inclusive of the monthly retainer would be things pre-approved by you, such as postage, copies of the press, or travel on your behalf.

  • How long does it take to see PR results? This varies greatly, but if you have all of your materials in order (website, professional images, branding), you could start seeing short lead press hits within the first month or two. For longer lead press, it can take three or more months to even secure. We do not take on any clients with less than a 30 day lead time.

  • Lead time? What’s that? This is how much time we have to pitch you or your business before your project comes out or your business launches. Lead time for publishing means how far out they are working. For short lead press it can be as short as a week or as long as two months. For long lead press, it can be three months all the way up to a year or more (as with some design magazines). Now you can understand why if you are looking for print press, you would need to start working with a publicist four-five months in advance.

  • Do you specialize in product PR? We do not take on product lines that aren’t tied to a personal brand. We do help with product launches tied to our celebrity and designer clients, but if you mostly need help getting your products included in gift guides, product roundups, or gifting to influencers, it’s best to go with a firm that specializes in that.

  • How do I know if I am media-worthy? We are here to help you with that, so please don’t hesitate to ask us. Our blog post on News-worthiness can also be a great place to learn what media wants.

  • Do you take on one rooms for A Design Well-Placed? For this service, we only accept full home tours that include the living room, dining room, kitchen, primary bedroom, primary bathroom. We will, however, pitch one rooms for our ongoing monthly PR clients and they work great for Library Card.